meet the team
By 2025, New Motion Labs will be a world-leading motion technology laboratory, developing and enabling impactful new technologies within the mechanical sector.
nml board
Steven Senior
CEO
Steven is CEO at New Motion Labs. A chartered engineer and member of the royal society, Steven has extensive experience in running and rapidly developing early-stage companies across various fields.
Marcel Fowler
CIO
Marcel is the CIO and Founder of New Motion Labs. He has engineering qualifications from UCL and the University of Southampton, as well as experience in management consulting.
Andrew Hall
Board Chair & NED
Andrew has 30 years experience working in mechanical engineering technologies – including at executive level for Siemens. He helps steer New Motion Labs towards growth and impact.
Philip David
IP Legal Licensing Advisor
Ex-General Counsel at ARM Holdings for more than a decade, Philip has immense knowledge around IP licensing to both corporates and startups on an international scale.
Elizabeth Gazda
Commercial Advisor & NED
Elizabeth has more than 20 years experience in founding and leading technology companies. She specialises in disruptive technologies and has experience in building and growing startups.
Chris Joly
GAS Investor & NED
A Green Angel Syndicate (GAS) investor and engineer with 37 years of technical, commercial and executive management experience, since 2016 Chris has been investing in sustainable businesses.
nml team
Steven Senior
CEng, BEng (Hons), MSc - CEO
Steven is CEO at New Motion Labs. A chartered engineer and member of the royal society, Steven has extensive experience in running and rapidly developing early-stage companies across various fields.
Marcel Fowler
CIO
Marcel is the CIO and Founder of New Motion Labs. He has engineering qualifications from UCL and the University of Southampton, as well as experience in management consulting.
Damien Murphy
COO
Damien is Chief Operations Officer at New Motion Lab. He has a mechanical engineering degree and later earned a Masters in Business Administration from Durham University. Damien brings 20 years of leadership experience in fast growing and turn around STEM businesses.
Sarah Askari
Head of Business Development
Sarah is the Head of Business Development at New Motion Labs with 15 years experience working in a sales and marketing environment. Key skills would include building brand awareness, educating clients, seeking out new opportunities, converting sales and working directly with bluechip companies.
Lucas Lobmeyer
Head of Sales
Lucas is the Head of Sales at New Motion Labs. His previous roles have included engineering positions at both Bosch and the University of Cape Town.
Sue Hatherley
Financial Manager
Sue is Head of Finance at New Motion Labs and Head of HR. Sue started her career in Financial Services over thirty years ago and has experience within Operations, Compliance, Auditing and Health and Safety across different industries.
Josh Palmer
Head of Operations
Josh is the Head of Operations at New Motion Labs. He is a Cambridge mechanical engineering graduate, with experience in computer-aided design and mathematical modelling.
Irfan Anjum
R&D Support
Irfan is an R&D support at New Motion Labs and a mechanical engineering graduate from Pakistan. His key skills include engineering design, finite element analysis and simulations.
Samira Ismail
Business Development Assistant
Samira is a Business Development Assistant at New Motion Labs. A mechanical engineering graduate from Khalifa University in the United Arab Emirates. Her skills lie in engineering design, finite element analysis and simulations.
Gvidas Orlovas
Product Engineer
Gvidas is a Product Engineer at New Motion Labs. A Mechanical Engineering Graduate from Coventry University with hands-on manufacturing experience and engineering design background.
Carlos Roberto- Junior
Manufacturing & Quality Manager
Carlos is the Manufacturer-Supplier Quality Manager for NML. He holds a degree in mechanical engineering and a postgraduate degree in industrial management, with over 11 years of experience in a manufacturing environments worldwide, and one year in a British food industry in London.
Travis Bramley
Sales Account Manager
Also an elite competitive cyclist, Travis is responsible for performance cycling and entry into the North American cargo bike market, whilst challenging processes as the company’s sustainability ambassador.
Bart van den Boom
Key Account Manager - Cargo Bikes
Bart is our Cargo Bike – Key Account Manager with over 25 years in the bike/ebike (Motor) sectors within Europe and Asia . Key stills include Sales development, technical experience, innovation and building longstanding client relationships.
Bruna Urbinati Balieiro
Marketing Manager
Bruna is our Marketing Manager at New Motion Labs. She graduated with an MA in International Business focused on International Marketing and Strategy. She has a wealth of experience working within the marketing sector for a wide range of companies from tech to film production based in Europe and Brazil. Her key strengths are Digital Marketing, Strategic Marketing and Operational Marketing.
Ben Toth
Supply Chain Manager
Ben is our Supply Chain and Procurement Manager with over 10 years’ experience in the international cycling industry. He is experienced in building and maintaining supply chain for start-ups. He has experience working in both European and Asian markets. Other key skill are technical skills and strategical planning.
Michael Hall
Engineering Intern
Michael is our Engineering Intern and he has recently graduated with a BA Hons in Product Design from the University of the West of England and has joined the team as a Product Design Intern. He has experience in research, CAD Design, visualisation and prototyping.
Franzi van den Boom
Business Development Manager eBike and eCargo OEM
With over 15 years of experience in the international cycling industry, Franzi has an extensive network of OEM’s throughout Europe. She also has a unique understanding of market analysis and competitor activities. Franzi’s specialty lies in building strong and meaningful relationships with our customers to ensure their satisfaction and loyalty to our brand.
Deniz Dirlik
Business Development Manager eBike and eCargo Fleets
Deniz is an experienced sales and marketing professional in the EMEA region. She excels at driving business growth, implementing go-to-market strategies, and building relationships. Her expertise lies in innovative and technology companies.
Claudia Bales
Marketing Executive
Claudia graduated with a BA Hons in Business and Applied Marketing Management. She has a wealth of experience working within marketing across many different industries, including technology, transportation, and fashion, in both the US and the UK. Her skills include social media marketing, copywriting, and strategic marketing.
