meet the team

By 2025, New Motion Labs will be a world-leading motion technology laboratory, developing and enabling impactful new technologies within the mechanical sector.

nml board

Steven Senior

CEO

Steven is CEO at New Motion Labs. A chartered engineer and member of the royal society, Steven has extensive experience in running and rapidly developing early-stage companies across various fields.

marcel

Marcel Fowler

CIO

Marcel is the CIO and Founder of New Motion Labs. He has engineering qualifications from UCL and the University of Southampton, as well as experience in management consulting.

andrew

Andrew Hall

Board Chair & NED

Andrew has 30 years experience working in mechanical engineering technologies – including at executive level for Siemens. He helps steer New Motion Labs towards growth and impact.

Philip David

IP Legal Licensing Advisor

Ex-General Counsel at ARM Holdings for more than a decade, Philip has immense knowledge around IP licensing to both corporates and startups on an international scale.

elizabeth

Elizabeth Gazda

Commercial Advisor & NED

Elizabeth has more than 20 years  experience in founding and leading  technology companies. She specialises in disruptive technologies and has experience in building and growing startups.

Chris Joly

GAS Investor & NED

A Green Angel Syndicate (GAS) investor and engineer with 37 years of technical, commercial and executive management experience, since 2016 Chris has been investing in sustainable businesses.

nml team

Steven Senior

CEng, BEng (Hons), MSc - CEO

Steven is CEO at New Motion Labs. A chartered engineer and member of the royal society, Steven has extensive experience in running and rapidly developing early-stage companies across various fields.

marcel

Marcel Fowler

CIO

Marcel is the CIO and Founder of New Motion Labs. He has engineering qualifications from UCL and the University of Southampton, as well as experience in management consulting.

sarah

Sarah Askari

Business Development Manager

Sarah is the Business Development Manager at New Motion Labs with 15 years experience working in a sales and marketing environment. Key skills would include building brand awareness, educating clients, seeking out new opportunities, converting sales and working directly with bluechip companies.

carlos

Carlos Roberto- Junior

Manufacturing & Quality Manager

Carlos is the Manufacturer-Supplier Quality Manager for NML. He holds a degree in mechanical engineering and a postgraduate degree in industrial management, with over 11 years of experience in a manufacturing environments worldwide, and one year in a British food industry in London.

sue

Sue Hatherley

Financial Manager

Sue is Head of Finance at New Motion Labs and Head of HR. Sue started her career in Financial Services over thirty years ago and has experience within Operations, Compliance, Auditing and Health and Safety across different industries.

lucas

Lucas Lobmeyer

Sales Manager

Lucas is the sales manager for New Motion Labs. His previous roles have included engineering positions at both Bosch and the University of Cape Town.

josh

Josh Palmer

Head of Operations

Josh is the Head of Operations at New Motion Labs. He is a Cambridge mechanical engineering graduate, with experience in computer-aided design and mathematical modelling.

irfan

Irfan Anjum

R&D Support

Irfan is an R&D support at New Motion Labs and a mechanical engineering graduate from Pakistan. His key skills include engineering design, finite element analysis and simulations.

samira

Samira Ismail

Business Development Assistant

Samira is a Business Development Assistant at New Motion Labs. A mechanical engineering graduate from Khalifa University in the United Arab Emirates. Her skills lie in engineering design, finite element analysis and simulations.

gvidas

Gvidas Orlovas

Product Engineer

Gvidas is a Product Engineer at New Motion Labs. A Mechanical Engineering Graduate from Coventry University with hands-on manufacturing experience and engineering design background.

miriam

Miriam Jost

Sales Admin Assistant

Miriam is the Sales Admin Assistant at New Motion Labs, based at our German office. Her experience lies in both finance and marketing, as well as helping startups grow.

Travis Bramley

Sales Account Manager

Also an elite competitive cyclist, Travis is responsible for performance cycling and entry into the North American cargo bike market, whilst challenging processes as the company’s sustainability ambassador.

Bart van den Boom

Key Account Manager - Cargo Bikes

Bart is our Cargo Bike – Key Account Manager with over 25 years in the bike/ebike (Motor) sectors within Europe and Asia . Key stills include Sales development, technical experience, innovation and building longstanding client relationships.

James Johnson

Engineering Intern

James is an Engineering Intern from Cardiff University and is a mechanical engineering graduate. He has experience experimenting with fatigue monitoring techniques on bicycle components. His skills lie in data analysis and visualisation, and computer-aided design.

Bruna Urbinati Balieiro

Marketing Manager

Bruna is our Marketing Manager at New Motion Labs. She graduated with an MA in International Business focused on International Marketing and Strategy. She has a wealth of experience working within the marketing sector for a wide range of companies from tech to film production based in Europe and Brazil. She is fluent in four languages and her key strengths are Digital Marketing, Strategic Marketing and Operational Marketing. 

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