about us

Our Idea

New Motion Labs started out on founder Marcel Fowler’s cycling trip. He broke his chain half way up a mountain and had a long time to ponder why the roller chain drive was still a problem and had not seen significant improvement in over centuries since Leonardo Da Vinci.

He found that 60% of all power transferred by the chain acts only 1 moving point of pressure on 1 tooth at any time, grinding down the tooth and the chain.

He thought is there a way we can use more teeth or stop the movement, this is where Enduo was first formulated at University College London.

However he then discovered that chains are not only used in bikes but in over 5000 applications worldwide and that this improvement which leads to a 3.5x gain will revolutionise industries from agriculture to manufacturing, saving millions in both money and carbon emissions.

nml team

Damien Murphy

CEO

Damien is Chief Executive Officer at New Motion Lab. He has a mechanical engineering degree and later earned a Masters in Business Administration from Durham University. Damien brings 20 years of leadership experience in fast growing and turn around STEM businesses.

Mark Griffiths

CCO

Mark is Chief Commercial Officer at New Motion Labs. Mark has over 35 years experience in the Mech/PT industry, incorporating chain design, applications, project management and extensive global sales experience.

marcel

Marcel Fowler

Founder & CISO

Marcel is the Founder and CISO of New Motion Labs. He has engineering qualifications from UCL and the University of Southampton, as well as experience in management consulting.

Kate Willemite

CFO

Kate Willemite is an experienced Finance and Operations Director and Chartered accountant that has worked in the wholesale, retail, sports footwear and apparel industries. In her 20 year finance career, Kate has played a key role in managing the finance strategy and working capital of businesses such as Ariat Europe and Blackwell’s Bookshops.

Christoph Hesterberg

Head of Enduo Cycling

Christoph is our Head of Product Sales. His previous roles as Sales Director OEM at KMC Global and Head of Export Sales at Wilhelm Humpert GmbH & Co. KG / ergotec have equipped him with invaluable insights into the intricacies of sales within the mechanical and OEM sectors. 

sarah

Sarah Askari

Head of Enduo Industry

Sarah is the Head of Business Development at New Motion Labs with 15 years experience working in a sales and marketing environment. Key skills would include building brand awareness, educating clients, seeking out new opportunities, converting sales and working directly with bluechip companies.

josh

Josh Palmer

Head of Engineering

Josh is the Head of Engineering at New Motion Labs. He is one of the original members of the team that developed Enduo and is Cambridge mechanical engineering graduate, with experience in computer-aided design and mathematical modelling.

lucas

Lucas Lobmeyer

Head of Operations

Lucas is the Head of Operations at New Motion Labs. He is one of the original members who developed the Enduo technology. His previous roles have included engineering positions at both Bosch and the University of Cape Town.

gvidas

Gvidas Orlovas

Senior Product Engineer

Gvidas is a Product Engineer at New Motion Labs. A Mechanical Engineering Graduate from Coventry University with hands-on manufacturing experience and engineering design background.

carlos

Carlos Roberto- Junior

Manufacturing & Quality Manager

Carlos is the Manufacturer-Supplier Quality Manager for NML. He holds a degree in mechanical engineering and a postgraduate degree in industrial management, with over 11 years of experience in a manufacturing environments worldwide, and one year in a British food industry in London.

Isah Hassan

R&D Product Engineer

Isah is our R&D Product Engineer, he has a Mechanical Engineering background with experience in Design Engineering. Proficient in Computer Aided Design, Finite Element Analysis, and Manufacturing, he is enthusiastic about helping drive innovation and product development at NML.

Fergus Williams

R&D Engineer

Fergus is our R&D Engineer at New Motion Labs. He graduated from the University of St Andrews in 2023 with a Master’s in Mathematics and Theoretical Physics. Fergus is a passionate researcher and has academic research experience in Computational and Theoretical Physics.

nml board

Damien Murphy

CEO

Damien is Chief Executive Officer at New Motion Labs. He has a mechanical engineering degree and later earned a Masters in Business Administration from Durham University. Damien brings 20 years of leadership experience in fast growing and turn around STEM businesses.

Mark Griffiths

CCO

Mark is Chief Commercial Officer at New Motion Labs. Mark has over 35 years experience in the Mech/PT industry, incorporating chain design, applications, project management and extensive global sales experience.

marcel

Marcel Fowler

Founder & CISO

Marcel is the Founder and CISO of New Motion Labs. He has engineering qualifications from UCL and the University of Southampton, as well as experience in management consulting.

Chris Joly

GAS Investor & NED

A Green Angel Syndicate (GAS) investor and engineer with 37 years of technical, commercial and executive management experience, since 2016 Chris has been investing in sustainable businesses.

andrew

Andrew Hall

Board Chair & NED

Andrew has 30 years experience working in mechanical engineering technologies – including at executive level for Siemens. He helps steer New Motion Labs towards growth and impact.

Philip David

IP Legal Licensing Advisor

Ex-General Counsel at ARM Holdings for more than a decade, Philip has immense knowledge around IP licensing to both corporates and startups on an international scale.

our partners

E-mobility clients

Approved Wholesalers and Resellers

Performance Cycling Partners

Working with the best cycling brands to develop the fastest products for performance cycling.

Innovation Partners

Working with the best minds in the world to develop revolutionary drivetrain solutions.

blog & articles

Blog

Revolutionary Partnership Alert!

Prepare to witness an extraordinary partnership as New Motion Labs and Velobike, the esteemed experts in the track cycling sector, combine their expertise to revolutionize cycling performance. This

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